Rulebooks: Set custom rules to automate bid adjustments
Released on 07/24/2020
Another new automation had entered the chat. Rulebooks is a simple but powerful rules-based automation that lets you automate bid adjustments on keywords across all campaigns. Rulebooks are comprised of one or more Rules, and creating a Rule is simple:
Name the Rule
Select specific Keywords you'd like the Rule to apply to, or filter out Keywords by Campaign, Country, Brand, Ad Type, etc.
Set metrics-based conditions
Select an action to take if the conditions are met. Currently only percentage-based bid adjustments are supported, but we plan to expand this feature in the near future.
Once you have your set of Rules